Mountain Safe
Making Eagle County safer for everyone by uniting a myriad of public health organizations into one basecamp for resources.
OPPORTUNITY
Mountain Safe is a newly-founded public health and safety resource collective established by a grant from the federal government to Eagle County, Colorado. Mountain Safe merges the expertise of law enforcement personnel, public health officials, and community outreach experts to reduce crime, address substance use, and protect victims by taking a people-first approach.
APPROACH
Mountain Safe’s branding reflects the collaboration that is at the core of the organization’s mission. The main motifs of the Mountain Safe brand kit stand for collaborative communities, the home of the program, Eagle County, collective partners, and aligned resources that represent the path to success. After carefully establishing a visual identity, 970 created informational cards, digital ad screens, and out of home posters to inform the Eagle County community about the guidance that Mountain Safe’s partners can provide. Each partner organization can be contacted via the resource network on the Mountain Safe website.
Logo and Motif Symbols
This visual concept focuses on Mountain Safe serving as a basecamp where individuals and organizations can access a wide range of tools, resources, and support. It is the collaboration of these individual parts that make Mountain Safe a guiding beacon for a successful future and a safer Eagle County.
The Graphic Elements symbolize the empathetic and passionate approach of Mountain Safe. The main motifs stand for collaborative communities, the place and home of the program, Eagle County, collective partners, and aligned resources that represent the path to success and change within reach.
Resources, Support, and Guidance for Those in Need
