Populus
Biophilic design, seasonal cuisine, and mindful hospitality in the heart of Denver.
OPPORTUNITY
Populus will be the first carbon-positive hotel in the United States. Authentically rooted in nature, the hotel will feature 265 modern guest rooms, a ground floor restaurant, flexible event spaces, a coffee bar, a signature rooftop bar and restaurant offering unobstructed views of the mountains, city skyline, and Civic Center Park, and an iconic Aspen tree-inspired design by AD100 architecture firm, Studio Gang. Its first building in Colorado, Studio Gang designed the hotel with distinctive window shapes informed by studying the characteristic patterns found on Colorado’s native Aspen trees (Populus tremuloides).
As the country’s first carbon positive hotel, Populus’ embodied and operational carbon footprint is being offset through forest and agricultural collaborations that sequester more carbon than the building emits throughout its lifecycle – having a net positive impact on climate change and leaving the planet in a better place.
– Urban Villages
APPROACH
Our approach with Populus was rooted in harmonizing luxury with environmental responsibility, partnering with Urban Villages and Aparium Hotel Group to bring nature into Denver’s urban core. Guided by a shared reverence for the natural world, we crafted a brand environment where the hotel’s identity could thrive, balancing input from art directors, interior designers, hotel operators, and urban developers. We built a cohesive brand identity, including messaging, icons, fonts, colors, and a custom website that brings Populus’s ethos to life in both the digital and physical realms. Our work extended to meticulously designed collateral like custom tote bags, felted coasters, and many other eco-conscious amenities, creating a seamless, responsible guest experience across all touchpoints.
FULL CASE STUDY COMING SOON
