ReMain
Blending philanthropy and investment to empower a community.
OPPORTUNITY
While launching their work with communities around the world, Wendy and Eric Schmidt turned their attention to Nantucket, believing that the island could serve as a microcosm for innovation and a model for how philanthropy can positively impact a small community. Over the years, Remain has supported numerous islanders—believing that together they can advance efforts to serve the community, the environment, and bring economic vitality to its people. They came to us to with a website that dated over a decade that didn’t have a brand. Together we rebuilt the brand and website that reflects their mission and vibrancy.
APPROACH
Our strategy centered on unifying the organization’s diverse initiatives under one cohesive brand while maintaining clarity between its philanthropic efforts and investment ventures. We developed a flexible brand identity system and a streamlined, content-forward website that clearly delineates ReMain Ventures and ReMain Nantucket, supporting legal transparency and reinforcing brand integrity.
A FLEXIBLE BRANDING SYSTEM
ReMain is made up of two parts: the philanthropic-focused sector and the ventures-focused sector. We created a sector-based system that quickly differentiates the two within their branding system through the wordmark and color. To further the brand identity, we developed a dynamic system of marks that adapt seamlessly across different branches of the organization. Whether representing ReMain Ventures or ReMain Nantucket, the branding remains unified while allowing each entity to maintain its distinct presence.
Remain Color Story
Color builds personality and recognition. The brand holds space for multiple colors, all inspired by the energy and life of Nantucket. The high contrast color palette nods to the calm confidence and level of quality the brand embodies. The addition of several neutrals allows for multi-color use in the logo and brand elements while keeping the clean, simple color story. The sea blue is the brand’s most signifying color – a subtle nod to the landscape Remain has roots in.
The Result
The new site elevates ReMain’s research, storytelling, and impact through an intuitive user experience, positioning the organization as a global thought leader in community philanthropy and sustainable investment. Designed to inspire action and spark ideas, the site serves as a dynamic platform for communities facing similar challenges to learn from ReMain’s innovative approach to resilience and place-based investment.
