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Stellar Jay

A vibrant rooftop dining destination featuring bold, live-fire cooking.

 

Industry
Services
  • Branding
  • Content Strategy
  • Copywriting
  • Print
  • UI + UX
  • Web Design
  • Development
Location
  • Denver, CO
Credit
OPPORTUNITY

Stellar Jay is a vibrant rooftop dining experience featuring bold, live-fire cooking and shared plates set against the backdrop of Colorado’s urban skyline and mountain views. With a commitment to eliminating food waste, minimizing carbon impact, and repurposing organic materials, Stellar Jay embodies environmental stewardship while offering an energetic, one-of-a-kind dining experience. Originally approached by Urban Villages with a different name and concept, we were tasked with reimagining the brand to enrich Populus’s narrative as guests make their way up to the rooftop.

APPROACH

Starting from scratch, we worked closely with the chef to capture his vision of live-fire cooking and nature-inspired ingredients, grounding the brand in the dynamic energy of the rooftop. We proposed the name Stellar Jay, inspired by the iconic bird of Colorado, evoking a sense of altitude, celestial views, and the bold spirit of this species. Building on this concept, we developed a brand identity featuring hand-drawn illustrations of the Jay’s wings and signature mohawk, complemented by a mixed-width logomark that conveys the lively, pulsing energy of the space. Additionally, we created a custom website and environmental pieces like menus and coasters.

FULL CASE STUDY COMING SOON

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