Urban Villages
Building vibrant neighborhoods that redefine what it means to live in a community.
OPPORTUNITY
Urban Villages is a collective of entrepreneurs, environmentalists, artists, developers, builders, and investors who share a vision of creating forward-thinking, enduring communities that benefit the people who live there and the planet we all share. Inspired by European villages built around community gathering spaces, Urban Villages strives to create inclusive, vibrant, and thriving communities that challenge the status quo of American urban development.
APPROACH
Our work with Urban Villages was driven by a shared belief that cities can be both innovative and regenerative, blending thoughtful design with environmental and social responsibility. As long-term stewards of the places they create, Urban Villages reimagines how communities are built by focusing on walkability, local culture, and sustainable development. We partnered closely with their team of visionaries—entrepreneurs, developers, environmentalists, and creatives—to shape a new brand and website that fully reflects their mission. From messaging and typography to color palettes and custom wordmarks, every detail was designed to mirror the intersection of nature and the built environment. The brand comes to life across digital platforms, marketing materials, and tactile pieces that echo the texture and tone of natural materials, creating a grounded and forward-looking identity that reinforces the Urban Villages ethos at every touchpoint.
Urban Village’s brand vision is expressed through the brand’s geometric sans serif typeface, chosen for its minimalist clarity and connection to Scandinavian design principles. Rounded edges and custom cutouts add a sense of openness and warmth, symbolizing the meeting point between natural forms and industrial structures where human development interacts with the natural world. This typographic approach reflects the fusion of two seemingly opposing ideas at the heart of the brand’s name: Urban Villages.
Inspired by Nature + THE URBAN ENVIRONMENT
The Urban Villages brand colors are inspired by natural building materials. Deep, neutral tones of stone and slate are contrasted with lighter shades of marble and sand. Subtle accents of terracotta and brick add warmth and depth, creating a color palette that is striking, inviting, and reflective of the historic materials that continue to influence Urban Villages today.
Celebrate what makes Urban Villages different
The UVI website was built to clearly show who Urban Villages is and what they stand for. It highlights their mission, showcases their most impactful projects, and shares the story behind why they do what they do. With simple navigation, bold visuals, and an easy-to-use layout, the site makes it easy for visitors to explore their work and understand their values. It’s designed to grow with the company and work seamlessly across all devices, while meeting WCAG 2.0 Accessibility standards.