How We Settled on Our Hook
We love to analyze and improve everything we do here at 970. So, a few years ago, we really took a good look at the proverbial mirror and asked ourselves: What is it, really, that makes us so different? This existential crisis became the basis of many a team discussion. We had just gone through a bit of a growth phase and were now wondering: Are we still just a web design firm?
We sat down as a team and really achieved clarity on the direction we wanted to head, how we wanted to serve our clients, and what we felt were our biggest value pillars for our clients. What we surmised was that we help clients suss out that special thing about them and their business. We help businesses find that special diamond that’s been waiting in the rough. We adopted that as our hook for clients. And, in honor of our newfound self-awareness, we put it on our wall.