Mountain Standard

Branding, Creative Direction, Consulting, Design, Development, E-Commerce, Print Collateral

Living up to its name, Mountain Standard is raising the bar as an expert in artisanal grilling. Freshly-butchered and locally farm-raised meats are carefully prepared in an open-air kitchen, then cooked to perfection over a blazing wood fire. Mountain Standard’s fiery atmosphere infuses rustic and modern styles, calling forth a seemingly antiquated cooking method to shine on its main stage. Fire, steam and kitchen clattering permeate the space, transforming a fine-dining experience into an adventure in creative cuisine. Mountain Standard’s food speaks for itself, boasting full-bodied, succulent flavors that are sure to feed the appetite and soul.

Over an open and live wood fire, Mountain Standard masters a unique, age-old way of cooking which highlights the purest ingredients of the Rocky Mountain region and beyond.


responsive design

We designed the Mountain Standard website to appear optimally across all devices. So whether you’re browsing on a tablet, mobile or desktop device, your indulgence in a fiery experience can begin online.



Custom WordPress CMS enables easy and efficient in-house web management directly from Mountain Standard.


facile menu management

Simple online management allows Mountain Standard to continuously update their menu, draw in new visitors and incite anticipation about new culinary creations. 



970 helped Mountain Standard develop a distinct brand personality by implementing a fun and inviting, yet smart and sophisticated, vibe throughout all of the restaurant’s web and design elements.



970 provides comprehensive internet data measurement, collection, analysis and reporting to understand and optimize Mountain Standard’s web usage.¬†


icons – font

Mountain Standard is a brand with a distinct personality which translates throughout. From their custom logo to their handcrafted font, we’ve helped to develop a Mountain Standard experience that begins long before the user even steps foot in the door.



Showcasing rustic, bold, honest flavors reinvented through primal cooking techniques. ¬†Mountain Standard’s custom designed menus help the restaurant clearly showcase its unique personality.