With an international reach, Warren Miller fans are viewing their films and video clips on a variety of devices. Building a responsive design for Warren Miller was a priority to create a the user experience that the fans deserved.
Warren Miller has a loyal, passionate fan base; creating a interactive, intuitive user experience was at the top of the list. Creating a site that served as a place where fans could access new and fun content, book tickets and interact with one another was a paramount. A priority for this project was building a site that was optimized for ticket sales, film downloads, ad revenue and database collection. A high-performance site with fast load times was always on our mind as we designed and developed. Finally, we felt is was important to highlight the trailer and videos with a fullscreen video experience.
A Drupal CMS management enables Warren Miller to take on basic site maintenance in-house, ensuring that content is always fresh and up-to-date, while also collecting information from buyers, movie go-ers, and more.
Another objective of this particular site was to make sure that it performed quickly on both desktop and mobile devices. Creating a site that was optimal on all devices was key.
long term goals
As always, we wanted to create a site that was user friendly but also encouraged community. Providing options for users to participate in contests, video uploads, and photo sharing was another pertinent part of the project.