11th Hour Racing

11th Hour Racing

Working to restore the health of our ocean…one degree at a time.

OPPORTUNITY

11th Hour Racing is working to turn back the hand of time and restore our ocean health so it can be enjoyed by future generations. 970 Design was tasked with creating a website that showcased its three main strategy programs; ambassadors, sponsorships, and grant-giving, while also communicating the organization’s mission and values easily and concisely. The challenge was to migrate the dozens of blogs, past & present grantees, news articles, sponsorships and ambassadors from the old site to the new.

APPROACH

The 970 team worked with 11th Hour Racing to consolidate all blog articles into eight major categories and map out all current content in a way that was digestible to the average user. This saved dozens of hours of copy-pasting into the new site while also producing a new site that was easy to use and on-brand with 11th Hour Racing’s mission.

Standardizing a sprawling System

11th Hour Racing came to us as a well known organization in the conservation and maritime industries. Known for their bright colors, playful illustrations, and vibrant imagery, the brand’s core standards shifted over time. With such a large library of graphics and logos to work with, 11th Hour Racing felt they were starting to lose control of their brand’s central identity resulting in brand confusion within the organization. Working in collaboration with 11th Hour Racing, 970 was able to craft a new brand book that clarified brand positioning and messaging as well as standardizing usage rules and updating colors to align with modern web standards.

A Web Experience to Facilitate Change

The 11th Hour Racing website features information about the brand’s mission and grant giving strategy, featured sponsorships, ambassador and grantee bios, and engaging stories.

Learning to Compost

After the initial site launch, 11th Hour Racing reached out about creating a revamped composting section on the website to educate and direct visitors. The Composting page provides helpful information about how to create your own compost pile at home, what can and cannot be composted in a backyard compost pile, and a resource directory for compost programs across the Northeast.