Hideout Lodge

A Luxury Backcountry Experience.

  • Branding
  • Web Design
  • Development

Built in 1998 and perched at an elevation of 7,100’, Hideout Lodge in northern California’s Sierra Nevada brings exquisite accommodation and amenities to a remote, awe-inspiring wilderness setting. It is truly a spectacular property, particularly given the limited amount of private land in the Sierra high country, and has been a summer luxury destination for weddings and explorers since it opened in 2008.


Hideout Lodge came to 970 Design in 2017, they were looking to make big changes: The Lodge had just been bought out, and the new owners wanted to completely rebrand the lodge as a luxury backcountry ski destination–the first of its kind in the region. 970 handled the creative direction, brand identity, and website design and build.

“970 isn’t just a web and branding company. They are so much more. When preparing to launch HideOut Lodge, I was seeking a team of creatives to help me hone the vision and tailor the messages being marketed. I also wanted a team of folks that live, breath, and sleep the winter sports industry. I wasn’t sure if that team existed until I came across 970. They designed a sleek, concise, and modern website and brand for me in no time. And, I was surprised to see that I ranked number 1 on Google within just a few months of launch. But most of all, I’ve enjoyed the fact that they stay in touch and help when I need something fast. Their communication and quick turnaround with support items is their greatest strength and something I value a lot. And, I have a handful of new friends now too.”

— Bobby Lauterjung, CEO, Hideout Lodge