branding, web design, content strategy, illustration

Launch Site


A group of savvy, expert mixologists in Brooklyn had a dream; to create a bar that centered around pan-Latin liquors and cocktails. These bar owners wanted the bar to be cheeky and sophisticated. 970 Design had a previous working relationship with these master drink-makers through their other, wildly popular cocktail bar, Clover Club.


970 Design worked with the Leyenda BK group to create a playful brand that felt like it came from somewhere in Latin America with some subtle, cheeky illustrations a hand-drawn style.


Custom illustrations were created, based on traditional cocktail glasses.

Cheeky illustrations were created, inspired by traditional prayer candles, to build out and bring character to the brand. Subtle variations were made to pay homage to “our lady of the margarita”, “the arch-angel of the fish taco”, and more.

These illustrations were used within the bar, on the menu as well as on the website.





We carried the pan-latin idea onto the website with a custom map, with hover-states of the origin countries of the spirits that make up Leyenda’s signature cocktails.