Bubbly water with a little kick.
Modern consumers demand modern products. That message has always been true and is now reverberating in the craft beverage industry, where hard, craft seltzers are one of the fastest growing sectors among discerning, health-conscious imbibers who still like to get a little adventurous at times. Denver Beer Company came to us to handle every aspect of branding for Out & About Hard Cider, from name exploration to color palette selection to packaging and can design.
Denver Beer Company wanted to create an offshoot brand that connected with the values young, active Coloradans value most, and that’s just what we did. We created a brand image that focused on the natural ingredients, low-calorie count, and handcrafted quality of Out & About, as well as the brand’s sustainable business practices. The name “Out & About” alone conveys a lifestyle of movement, regardless of whether that movement is hiking a 14er or floating around at a friend’s pool. We created media assets, wrote copy, and designed a can that spoke to the essence of the responsibly adventurous Coloradan millennial, focusing on Colorado’s boundless natural beauty.