Chasing Rabbits
Chasing Rabbits represents the next step forward in entertainment. There’s never a dull moment getting lost down the Rabbit Hole.
OPPORTUNITY
How do you define Chasing Rabbits? A restaurant, a library lounge, a reimagined arcade, and a speakeasy inspired by Chinese folklore. It’s a place where you can indulge in an intimate Mediterranean meal, savor craft cocktails influenced by ancient mythology and modern mixology, test your skills at Pacman while indulging the palate of your inner child with snacks, DJ sets, and comedy shows, and immerse yourself in the most unique and elevated nightlife scene. We were tasked with creating a digital experience down the rabbit hole that could serve as a gateway to the most dynamic entertainment experience in Vail Co. The client’s goals were to highlight the various experiences under one roof and allow the user to find their way through the site.
APPROACH
Our approach was to build and elaborate the Chasing Rabbits’ visual voice, showcasing standout imagery along the user’s journey to draw them into each experience. We established a striking balance between a luxury aesthetic, hidden mysteries, and the whimsy of play. Along the way, we ideated and integrated a custom social club platform into the site that allows members to access a prestigious and vetted community, and unlock invitations to private events and exclusive benefits. The custom-built website holistically serves as a powerful catalyst for storytelling and a reflection of the unique journey that waits for you at Chasing Rabbits.
The flavors may change but our taste is timeless
SOCIAL + WAYFINDING
As a branding partner for the Chasing Rabbits team, we created environmental wayfinding signage that lives in various corners of the Vail Village. Whether you are parking your car or in the neighboring venue, Deca + Bol, you are bound to be greeted with enticing visuals from the Chasing Rabbits experience. From an internal perspective, we’ve created animations highlighting the space, a wide variety of custom event graphics that turn into sold out events, and a strong digital presence on social media.
IT’S A novel IDEA, BUT A familiar PLACE
It has many stories, but doesn’t have any stairs
PRINTED ASSETS
As a partner in strategy and production, we serve as the go-to print house for Chasing Rabbits, helping them produce everything from flyers, menus, signage, and special takeaways for their guests.
The Tell is hard to spot, but it’s a secret you share
CUSTOM WEB DESIGN
We worked with Chasing Rabbits to build them a website that extends into the space, offering playful interactive elements, animations, a custom membership portal, and even some gaming. We built a user experience that allows one to find the information they need while finding easter eggs along their journey.
Where you can skip the play without missing the performance