Winter Wonder Grass
An Experience like No Other.
OPPORTUNITY
Since the first festival in 2013, WinterWonderGrass (WWG) has quickly grown to a nationwide tour with three legendary locations. The fan base is loyal and the experience at the festival is unparalleled. WWG’s growth was outpacing the humble experience they had created for themselves online, and it was difficult to connect the increasing number of locations, as well as the other, smaller events that the WWG team was producing. Though longtime fans knew how to navigate the existing site to get tickets, it was not easy-to-use for existing and potential festival attendees.
APPROACH
We partnered with the WWG team to create an online experience that mirrored the energy, community, and thoughtfulness of the event itself. The structure of the event is complicated, with three venues, several performances, and an array of festival activities outside the concerts available at each venue. 970 Design created user funnels so concertgoers could easily find info on the different venues, but stay within the funnel they wanted to, once they’d chosen a concert to attend.
We created a dynamic lineup and schedule page that allowed attendees to easily check which artists were playing–and when they were playing–on any device. We created a space for WWG to showcase their amazing photography and video so that potential concertgoers could feel the experience before they ever stepped foot into the Wonderland.
A careful hierarchy was implemented so that all the information for each venue was easy to navigate, while also making it straightforward for users to switch between venues. We created reusable elements so that each ski town’s sections looked similar, but were flexible enough to accommodate the information that varied.
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EASE of use was our top priority: Tiny screens and cold fingers needed to be able to access the information we were putting on the site.
