WinterWonderGrass is a unique music experience, with a loyal and growing fan base. The festival is centered around communities in iconic ski towns across the United States. WinterWonderGrass aims to cultivate and nurture the relationship between nature and bluegrass, creating a vehicle for inspiration.
The three-day festival has grown spectacularly from its humble roots as a homegrown festival in an Edwards parking lot to the multi-location experience it is today, and with that meteoric growth came a need to scale up its web capabilities and design.
An Experience Like No Other
Since the first festival in 2013, WinterWonderGrass has quickly grown to a nationwide tour with three legendary locations across the states. The fan base is loyal and the experience at the festival is unparalleled. With the growth, WWG was outpacing the humble experience they had created for themselves online in short order. It was difficult for them to connect the increasing number of locations, as well as the other, smaller events that the WWG team was producing. Though longtime fans knew how to navigate the site to get tickets, their existing site was not easy-to-use for existing and potential festival attendees.
A careful hierarchy was implemented so that all the information for each venue was easy to navigate, while also making it straightforward for users to switch between venues. We created reusable elements so that each ski town’s sections looked similar, but were flexible enough to accommodate the information that varied.
We created custom icons that were on-brand to help users navigate the site.
We added sections to the website for concertgoers, to cut down on the questions and unknowns they would have once they arrived to the fest.
WinterWonderGrass has an amazing history and a community that is invested in its growth. We wanted to tell that story in a way that honored the festival and added to the concertgoer’s experience.