11th Hour Racing
11th Hour Racing is working to turn back the hand of time and restore our ocean health so it can be enjoyed by future generations. 970 Design was tasked with creating a website that showcased its three main strategy programs; ambassadors, sponsorships, and grant-giving, while also communicating the organization’s mission and values easily and concisely.
Working to Restore the Health of our Ocean...One Degree at a Time
11th Hour Racing is a community of sailors, surfers, scientists, outdoor and ocean enthusiasts, united by a passion for a thriving ocean. 970 was tasked to create a website that communicates 11th Hour Racing’s mission and values while also acting as a content hub for all news, and blogs and a place for potential grantees to find information and apply for a grant. The challenge was to migrate the dozens of blogs, past & present grantees, news articles, sponsorships and ambassadors from the old site to the new.
The 970 team worked with 11th Hour Racing to consolidate all blog articles into eight major categories and map out all current content in a way that was digestible to the average user. This saved dozens of hours of copy-pasting into the new site while also producing a new site that was easy to use and on-brand with 11th Hour Racing’s mission.