Ojo Caliente
Reinvigorating a Santa Fe Classic.
OPPORTUNITY
Ojo Caliente, one of New Mexico’s best known travel destinations, was struggling to get the word out about a new resort purchase, and found themselves lacking a cohesive brand identity. Ojo needed a marketing team with a wide array of knowledge in branding and a proven track record in ad strategy, so they reached out to 970 Design to help organize an amplify their offerings.
APPROACH
Understanding the client’s needs, 970 built a highly functional and navigational website, capitalizing on intelligent, organized designs that helped users navigate in a streamlined fashion. The site was designed as a place for exploration, a resource for all things ski-related, and to showcase the remarkable archives of Warren Miller’s media collection. We update the site each year focused around the film of the season that pairs with a strategic advertising campaign.
We harness the power of sport and philanthropy with an innovative and comprehensive approach through three primary programs.
