Discover Vail
Tap into the magic of Vail and experience the natural beauty, elevated offerings, and unique voice that makes Vail a premier international mountain destination
OPPORTUNITY
The town of Vail is known around the world for its charming village, elevated offerings, and stunning natural beauty. Yet, what truly leaves a lasting impression is often found in the smallest details—the unexpected discoveries that create your Vail Moment. VLMD approached us to extend guest stays, attract like-minded visitors, and create a voice that positions Vail as the Premier International Mountain Resort. By showcasing the town’s beauty and unique attractions—from restaurants to hiking trails to art galleries—we aim to attract guests seeking longer stays, guests willing to spend more money, and guests who will resonate with the values that define Vail.
APPROACH
In 2024, Vail’s Local Marketing District (VLMD) will celebrate our village’s unique history, natural beauty, and European charm. Our campaign will not focus on the typical tourist itinerary but rather on the moments in between that truly capture the character of our village. Our approach will highlight this mountain community’s welcoming and distinctive character by featuring moments of joy and connection that create long-lasting memories for our visitors. We invite everyone to discover the charm of Vail and become part of our story.
Vail is known the world over for its charming village, elevated offerings, and stunning natural beauty; yet, what you will remember most is actually quite small. It’s those unexpected discoveries where each detail spontaneously weaves together to create your Vail Moment.
An Updated Digital Experience
We imagined and developed an initiative to educate tourists about the offerings available in and around the town of Vail. Discovervail.com is one of the most visited pages for anyone traveling to the Vail Valley and we successfully compiled all of the best “Things To Do” in one central location with a fluid UI and UX experience.
