GoPro Mountain Games

OPPORTUNITY

The GoPro Mountain Games is the kickoff to summer in the Vail Valley. It draws thousands of spectators and athletes from all over the world and represents the country’s largest celebration of mountain sporting culture. With four days of nonstop competition, concerts, partying, and–of course–dogs taking over Vail, it is a favorite summer event for visitors and locals alike.
The Mountain Games came to 970 seeking a modern website thoughtfully designed to support the functionality of the games’ extensive schedule of events and to serve as a reliable resource for athletes and visitors. Leading up to the event, the Mountain Games’ parent company–the Vail Valley Foundation–was forced to mitigate hundreds of calls answering questions related to the Games. In addition to the backlog of calls, festivalgoers could not access the website on their mobile devices while at the Games, leading to confusion and negative customer feedback.

APPROACH

Looking to make large-scale changes to their website’s design and performance and integrating intuitive tools to help eliminate customer confusion before, during, and after the games, 970 developed a dynamic map that users could access throughout the Mountain Games. The map represented a groundbreaking component unlike any other mountain festival offered to aid in trip planning, ultimately reducing customer confusion and eliminating a major customer service headache for the Vail Valley Foundation. In addition to the map, 970 Design developed a content strategy and a straightforward and user-friendly website that focused on spreading awareness of the wonderful free concerts, schedule, and location of the variety of events. Oh, and did we mention the dogs?

See it live