VVMTA
Elk and deer are everywhere. And with them comes an opportunity to educate and reset attitudes toward our four-legged neighbors.
OPPORTUNITY
A snowy season has brought some of our county’s most distinguished members down from the mountaintops and to the forefront of our minds. Elk and deer are everywhere. And with them comes an opportunity to educate and reset attitudes toward our four-legged neighbors. The elk and deer populations in Eagle County represent a pride point for many. They are also an essential part of a complicated and interconnected ecosystem. We were tasked with generating awareness around seasonal trail closures and educating the public, locals, and tourists to better understand our relationship with wildlife and change human behavior to better co-exist.
APPROACH
Life as an ungulate has never been easy, but living around humans poses new challenges, especially with the changing of seasons and life cycles. We created a campaign centered around asking the Town of Eagle’s citizens to do their part in preserving our herds by keeping dogs on leashes, respecting and obeying trail closures, and leaving wildlife alone. Our digital and printed advertising campaign uses witty juxtapositions to grab the viewer’s attention and frankly, give them a taste of what it might be like if the tables were turned. Take a look.
POSTERS AROUND TOWN
We worked with local businesses to display these print ads throughout the county with unexpected imagery of wildlife in the human habitat.
DIGITAL CAMPAIGN
The digital campaign for VVMTA combines captivating visuals, compelling storytelling, and targeted messaging to engage and resonate with the target audience. By leveraging various platforms and channels, such as social media and online advertising, the campaign maximized its reach and impact.
